Brand Development, Advertising, Website and Online Marketing, PR
Creating a clear point of difference in the legal sector is not an easy task. Firms tend to compete on size and what they do, rather than the how and the why. Recognising this, and with ambitions to grow, the management team at law firm Lodders Solicitors asked us to build a strong and memorable brand based on the firm’s heritage and excellent client service.
After working closely with the partners and management team to understand the firm and how it works with its clients, we established a successful ‘best of breed’ positioning for Lodders, creating a completely new brand that demonstrates intelligence and humour, whilst retaining all the essential hallmarks of quality, trust, and professionalism.