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A new brand for a grass roots youth football team

Reach Creative Chris Ward

Chris Ward


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Reach may be owned and run by fanatical Leicester Tigers fans, but that didn’t stop us embracing football in the service of the youth game.

Sean Staley is a Group Regional Director for Macfarlane Packaging, one of our major clients. More importantly, his son plays for Annesley AFC. Founded in 2020, this fairly new Nottinghamshire team wanted a new badge to reflect where they were from.

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We were happy to help and created a shield design using an oakleaf motif, in honour of the Major Oak. This famous tree was the legendary hiding place of Robin Hood in Sherwood Forest. The badge design celebrates the oak but also subtly echoes the three lions of England. With luck, it may also indicate where some of them are going – nothing wrong with a bit of ambition!

Everyone at the club is delighted with the new badge. In fact, one of the dads has had it printed on his new son’s Babygro!

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