To find traction, a good product needs a great story, engaging delivery, and a receptive audience. Whether online, on social or in print, we deliver effective campaigns across the full media spectrum.
No one wants a drill. What people want is holes. That’s right, people buy benefits. So, before we get creative on the campaign trail, we make sure we understand the benefits of the offer, the priorities of the target audience and the most effective way to reach them.
At heart we are a bunch of creatives. We do our best work with in-house marketing teams, augmenting their expertise with engaging creative concepts, design flair, and killer lines. In fact, we bring the whole range of our creative expertise to bear on campaigns that connect and convert.
Increasingly, this involves movies and motion graphics as so much is done in the digital sphere. But we do still use traditional direct mail, and still get good results. The right channel depends on the product and the audience.
We’ve run successful outdoor, online, and multichannel campaigns for a wide variety of clients. These include, Leicestershire Constabulary (recruitment), the UK’s biggest packaging manufacturer, Europe’s largest industrial developer and a number of festivals.
So, clearly, our ability to reach a target audience has little to do with niche sector knowledge and everything to do with a results-driven approach. One that harnesses curiosity and creative flair to the marketing needs of our clients’ businesses.