Brand Creation, Brochure, Advertising
First Industrial was formed in 2009 by a small team of highly experienced industrial developers, determined to make an impact in a market dominated by a handful of very big players. They were acutely aware of the role brand creation and promotion would play in helping to get them noticed in such company.
We created a full corporate identity for them, built around a logo as strong and confident as their name. It was applied to all the expected marketing pieces, but we also created something unique within the industry.
The Product Guide
The First Industrial Product Guide explains to potential customers and investors the entire process of delivering a large industrial building, showing the quality, scale and efficiency with which First Industrial deliver. Widely admired by competitors, it is seen as an indispensable selling tool by the First Industrial team.