Posted on September 05 2017, News

Friends in need are friends indeed

Every year since the Battle of Arnhem in 1944, a commemoration service and parade has been held in the village of Somerby to remember the 10th Battalion, the Parachute Regiment; but – as time has gone on – there has been a great desire among many associated with the event to do even more.

“We aim not only to erect a village memorial carrying the names of the many brave young men who died during the short life of the 10th Battalion,’ commented Chairman, Alec Wilson, ‘we also wish to ensure this lesson from history is never forgotten. The memorial will include a QR code linking to a full list of those who served.”

Recognising the importance of supporting our local heritage, Reach Marketing have joined the effort and offered our services to the ‘Friends of the Tenth‘ on a pro-bono basis. To help them raise £75,000 to fund the construction of a stone memorial in honour of the lives and legacy of the Tenth whilst in Somerby prior to their sacrifice as part of Operation Market Garden, we have developed a fully integrated marketing campaign including: brochures, web development, PR and social media.

Launched last week in advance of the début of Everards‘ specially brewed beer ‘Myrtle’ which will see 5p of every pint sold being donated to Friends of the Tenth, the campaign’s website is now live and has already received over £3000 in donations. In addition, alongside securing several high-profile features across key local media including multiple stories being broadcast on BBC Radio Leicester, the campaign’s Facebook group has secured more than 270 members within its first three days of activity.

Speaking about our involvement, Reach MD, Asgoo Pirbhai, said, “Occasionally a request comes across my desk that really grabs the imagination.

Over the years, we have freely supported many arts and sports-based cultural initiatives in Leicestershire but have not before been involved in support of the brave men and women who have put themselves forward to serve their country. It’s been a real pleasure working with the ‘Friends of the Tenth’ to help achieve the funding needed to raise a memorial commemorating the Regiment that was based in Somerby and educate future generations about their sacrifice.

I know that my colleagues Nick Lucy and Ashley Keir-Bucknall have found the experience both rewarding and interesting, and we look forward to seeing the memorial in place once targets have been met!”

The unveiling of the memorial is set to be in September 2019 as part of the Somerby Festival, and aims to cement and perpetuate the almost unique legacy of the bond between Somerby and the Parachute Regiment by featuring scenes of the soldiers enjoying their time in village with references to the tales of Burrough Court, the land girls and ‘Myrtle the Parachick‘ carved into the stone.

For further information about Friends of the Tenth or the campaign, please visit or contact Alec Wilson at: Alternatively, if you’d like to see how we can apply our services to benefit your campaign/business, get in touch by calling: 0116 233 5565 or emailing us at: