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Posted on March 05 2017, News

Reach helps Macfarlane Packaging stand out!

It’s vitally important for an exhibitor to stand out from the crowd.

So when the packaging industry gathered together for one of the major events in their calendar, Macfarlane Packaging’s plans for development of their brand came together too.

An occasion celebrating all things packaging presented Macfarlane Packaging with the perfect opportunity to achieve ‘best of show’ recognition and enhance their reputation as a market leader.

It was a showcase for our team’s work to create a stronger, more coherent brand identity, initially for an exhibition stand, the 2017 range of brochures and launch of a new website.

The impact of what was unveiled for this year’s Packaging Innovations at Birmingham’s NEC could be measured in the feedback received from many visitors and the significantly high number of leads which Macfarlane Packaging accumulated over the course of the two-day show.

Reach worked closely with the design and build team for the exhibition stand to develop four distinctive areas which encompassed the range of products that have established them as the largest distributor of protective packaging throughout the United Kingdom.

Popular opinion among over 350 suppliers and visitors from a high-level audience of brands and retailers was that the Macfarlane Packaging stand was the best one at the show.

What also contributed to that success though was the quality and consistency across everything which Macfarlane Packaging had to offer for those who visited stand E13, thus providing greater prominence for the launch of new protective packaging products on this occasion.

Given the variety of Macfarlane Packaging’s offers, the flexibility of the brand also had to be demonstrated in the creation of their new brochures within the coherent set of brand guidelines, whereas previously their sub-brands had often been unrelated in these publications.

It was all packaged up into a brand presence which clearly made them stand out.

If you would like to discover more about how brand development can position and differentiate your business within its marketplace, then our Account Management team are happy to assist. Why not give them a call on 0116 233 5565.