Brand Audit, Brand Development, Brand Workshop
Winvic is a multidisciplinary main contractor that has achieved exponential growth in the construction industry. To reflect the progression and diversification of the business, as well as its dedication to excellence, it was recognised that the visual identity needed developing to keep pace with the company’s growing status and reputation. It was also important to clearly define the full Winvic offering and underline core values, especially to new staff.
To enhance that visual identity, we undertook a comprehensive brand audit. This led to the development of an updated logo, a more sophisticated visual style and the delivery of a comprehensive set of guidelines and templates.
A brand values workshop enabled key members of the management team to clarify Winvic’s core values and develop a strategy to ensure they were communicated to both internal and external audiences.