Brand Audit, Brand Development, Brand Workshop
Winvic is one of the UK’s leading steel frame construction specialists. Its marketing team realised that the company’s visual identity was unsophisticated and that its application was inconsistent, undermining its image. They identified two further problems: some of their customer-facing people were not aware of the full Winvic offer and new staff were uncertain about core Winvic values.
To address the problem of their visual identity we undertook a comprehensive brand audit. This led to the development of an updated logo, a more sophisticated visual style and the delivery of a comprehensive set of guidelines and templates.
We also ran a brand values workshop. This enabled key members of the management team to clarify Winvic’s core values and develop a strategy to ensure they were communicated to both internal and external audiences.