Retail - High Street & Online

This is the sharp end of marketing where success is measured by today's sales.  The revolution in e-commerce and the threats and opportunities it brings to the retailers more than ever before means that the old adage of "know your customer" now has even greater importance.  Are they buying a "product" only or a "product and service" or even a "shopping experience".

Almost all retail marketing is about promising value for money, however the perception of value can vary alot depending on the brand and perceived quaity of the product. Our retail clients use press, radio and websites to sell their wares. Our approach is to create ideas that stand apart from the competing demands for attention in this media.

Very few retailers don't have a website, which if designed well can put even the smallest business on the same level playing field as the large corporations.