The combination of post war baby boomers reaching old age and ever more sophisticated advances in medicine means that this sector will grow even further in future, creating the need for information on products and services to both patients and health care professionals.
A high proportion of the grey market have significant spending power and are often prepared to purchase aids outside the NHS for lifestyle and product quality reasons.
Probably more than any other sector, the patient is looking for reassurance and credibility, its important therefore that the brand image provides this.
Alongside the private sector the NHS, the UK's largest employer with the biggest budget in the public sector has a wide range of communication needs to both employees and patients.
In both of these areas we have a lot of experience and we understand this market place and its audience.