Brand Creation, Brand Advertising, Scheme Marketing, PR
Leading infrastructure, transport, and real estate investment company The Peel Group asked us to create a dedicated brand to support the marketing of its huge industrial land bank to the logistics sector.
Peel Logistics was launched at MIPIM 2014. The key marketing piece, created for distribution at the launch, was an A5 directory of all 66 Peel Logistics sites titled the ‘Space Manual’. The location, benefits, and potential of each scheme are highlighted in the manual, demonstrating the huge scale of the offer, whilst also giving the property agents enough information per scheme to see which would be of interest to their customers.
We also produced a website and exhibition panels and created an on and off-line launch campaign.