Microlease
Microlease lease electronic testing equipment to those industries that find it more convenient to rent as the need arises rather than purchase. Due to the speed that technical equipment changes, Microlease acquire a wide range of equipment that still has a use and value but can no longer be leased.
We therefore created "Instock" as a brand to sell this equipment across Europe and the US using mailings in various languages and currencies.
With a limited budget we decided to automate the design from the database provided by the client. From our experience in pan-European marketing we were aware of the legal requirements across Europe and the US and how to take advantage of the various postal systems. Once launched and established the web became the best channel for this type of sale and this is now where the business mainly operates from.