LCC - Job Service Partnership
Job Service Partnership (JSP) works to combat unemployment in the most disadvantaged areas of Leicester. Committed to helping people overcome their barriers to work, JSP have a need for a range of communication material.
Our first project for JSP was to create a new brand and identity to provide a professional but friendly image.
The target audience are both the unemployed and employers in Leicester and JSP provide a match making service to bring people back to work.
The two markets need different approaches, whilst still retaining a strong, consistent brand identity.
The support literature, posters and information packs we produce for them all have a strong people theme, using a cross section of ethnic groups who look real rather than models. The style of photography and copy throughout everything we produce for JSP is positive and upbeat.
JSP is pleased with the work we do for them and has helped them to become a respected and beneficial service in Leicester.