Accessible Environments
Accessible Environments was a new start up company that was created to exploit the growing demand on businesses to comply with the Disability Discrimination Act.
Our involvement was to help to launch this company by providing all the necessary assets. This included the logo, stationery, website, sales support literature, direct mail and door drops. Of all these assets the website was the most important channel. Our objective was to maximise its visability on the search engines for anyone looking for information on disabled access.
By optimising the website and creating links with other associated sites, the website has gradually moved up the hierachy despite a large amount of information already available on this subject.
In addition to the website we were also keen to create a prospect database and every opportunity was taken across all channels to collect information.
The Accessible Environments brand and company have now been taken over by another organisation working to exploit this opportunity.