Wilson Bowden Developments - Nottingham Business Park
We have been working with Wilson Bowden since 1997, their growth since then has been considerable and early in 2007 Barratt bought them, retaining the strong identity and our services.
Our work includes site branding, advertising and brochures which includes aerial photography, CGI’s, site plans. We also produce direct mail, emailers and signage, public consultation and planning documents. The work covers industrial, distribution, office and mixed use developments.
Nottingham Business Park is a typical project requiring our input. We were involved from the very start and as with many developments of this scale we continued working on it over a number of years, moving from selling the location to individual buildings on the site. Covering 120 acres the vision from the outset was to create a premier business address in a landscaped setting overlooking the city with easy motorway access.
The concept that we used highlighted the landscaped environment along side the quality of the architecture using the theme ‘Park Life’. This was interpreted across the numerous communication channels including the brochure, advertising, signage and direct mail postcards. The agent responsible for selling and leasing the properties at this site said “the marketing material had a significant effect on the developments success.”
