The growth in the home improvement market place has grown alongside the growth in the value of our homes.
The potential opportunity was not missed by Specialist Crafts, a supplier of arts and crafts products to the education sector.
The customers could create a range of art and craft products for their home using the Specialist Crafts product range. We created a directmail catalogue which both motivated customers and demonstrated how easy it was to produce their own unique creations.
We created the Homecrafts brand, designed the catalogue and launched it into the market. Now established it has evolved into an extensive e-commerce website and today a successful contributor to the Specialist Crafts business.