BJA - Corporate
A company’s brand tells the world who they are and what they stand for. When we started working for the BJA there was no consistent brand to unify their varied output, no rules to give their annual reports, certificates, advertisements and exhibition stands a consistent ‘look and feel’.
We created an identity for the BJA that properly reflected their status as a professional sports governing body. We also created a strapline that succictly expressed their ethos. “From Beginners to Champions” embodied the work the BJA do from grass roots level in schools and local clubs, up to supporting the elite athletes competing in the Olympic and Commonwealth games.
This branding we created is now used throughout the BJA and is instantly recognisable whether on the front cover of an annual report or the backdrop to a medal ceremony.
