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Reach make a Big Difference

Reach have successfully re-branded Leicester Comedy Festival Ltd as 'Big Difference Company' and completed a very well received direct mail campaign to publicise the new identity.

Leicester Comedy Festival Ltd undertake on-going community and outreach work, using comedy, performance and participation events to bring happiness and hope to those who need it most. This includes raising awareness of important social or health issues, working with prisoners, helping disadvantaged youngsters and so on. This important work needed a distinct brand to avoid confusion with the actual comedy festival – so "Big Difference Company" was born.

The campaign to announce the new name was based around "what’s the difference" jokes, printed all over a box containing a heat sensitive mug. When recipients brew up, the mug changes colour to reveal that 'Big Difference Company' used to be Leicester Comedy Festival Ltd. The box also contained a simple leaflet (to be read during tea breaks, obviously) that explained that the same dedicated team would be continuing with the same vital work. The box also contained a branded tea bag!

The response has been overwhelmingly positive. Comments like "I do like a nice hot cup of tea", "Ideal for dunking my biscuits" and "I prefer coffee" have been flooding into 'Big Difference Company' HQ. Actually, "Got my fabulous mug! Very clever – love the logo" is a lot more typical. The campaign has launched 'Big Difference Company' with a bang (and a chuckle) and given the team a great excuse to talk to existing and potential partners about new activity.

"A heart felt thanks to Reach. I believe that the campaign implemented was a great example of creative thinking and flair and certainly something that I will be sharing with my students in coming years."

Christopher Maughan (Big Difference Company Trustee)
Arts and Festivals Management
Faculty of Humanities
De Montfort University

Contact Us

Reach Marketing Communications
Trinity Hall
Trinity Lane
Leicester
LE1 6WP
United Kingdom



tel: 0116 233 5565
fax: 0116 233 5595
e-mail: info@reachmarketing.co.uk
Reach for healthy marketing


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