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You have a clean canvas…

BITO storage and handling systems gave us an open brief for their 2009 product catalogue.

BITO is Europe’s largest manufacturer of storage and handling equipment, in the UK it is still someway behind its competitors but it’s fast catching up with them. By producing high quality design and excellent value it’s only a matter of time. In what was anticipated to be a difficult year, the 2009 catalogue had to stand apart from its previous conservative, German corporate style.

Our objective was first to communicate the range of products and support this with strong quality and value messages. Our solution was to take a BITO plastic container and fill it with a range of products from shelving systems to conveyors. A giant pair of hands then presented these off the front cover.

On the back cover we promoted the vast range, design quality and discount being offered in 2009. The approach created a high impact cover. On the inside we reorganised the information to make it fast and simple to understand and highlighted the personal service provided by BITO.

The UK MD Edward Hutchison was very pleased with the result and his German colleagues bought into the new approach for the UK.

Contact Us

Reach Marketing Communications
Trinity Hall
Trinity Lane
Leicester
LE1 6WP
United Kingdom



tel: 0116 233 5565
fax: 0116 233 5595
e-mail: info@reachmarketing.co.uk


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