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Underneath the arches – again

Reaching for the sky is more than a metaphor for success amongst the Reach team who support the Leicester Comedy Festival.

With 10m wide by 8m high display arches to erect each year it’s something we have to do for real. Big, bold and breathtaking, these massive structures let Leicester know the fun is about to start.

However, we cannot allow the fun and games of getting them into position to cause any disruption – so it all takes place at night!

This year the arches were erected over night on the 25th January, one outside HSBC 
at Gallowtree Gate (as last year) and one at a new location on High Street.

We have 
to coordinate between three different organisations to complete a successful erection 
(the ghost of Benny Hill lives on at the comedy festival): the City Council, who store and deliver the archway components to the site; Highcross, who store the two hire vehicles required for the installation; European Promotions, the team who install the archways.

This is the third time we have managed the installation of the archways so everything went smoothly until someone shouted “bollards!” Their frustration was understandable.

New parking restrictions enforced by adjustable bollards were an unexpected obstacle. But one the council dealt with quickly, putting the installation back on schedule.

We will ensure the arches disappear just as efficiently in the dead of night on the 15th February when the festival ends.

Reach Marketing have worked with the Leicester Comedy Festival since 1995, producing all its marketing campaigns and collateral. Reach have also been a Business Sponsor of the Festival for most of that period.

Contact Us

Reach Marketing Communications
Trinity Hall
Trinity Lane
Leicester
LE1 6WP
United Kingdom



tel: 0116 233 5565
fax: 0116 233 5595
e-mail: info@reachmarketing.co.uk


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