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Seeing things your way

Opticare Opticians, a small independent opticians with stores in Birstall, Anstey and Newark, briefed Reach to find ways of retaining existing customers and attracting new ones.

Opticare has established a reputation for top quality eye care and excellent service but these advantages were being undermined by amateurish in-store marketing, poor layout and a weak brand identity.

The Opticare brand needed to be fresh, clean, and even have scientific/clinical associations to reflect the true expertise and quality of Opticare’s service. Reach designed a brand new logo and corporate identity to express these qualities and introduced the strapline “We see things your way” to reinforce Opticare’s commitment to value and exceptional service.

However, before the new brand could be applied the problem of poor lighting and store navigation needed solving. Without adequate labelling customers couldn’t tell which frames were men’s, which women’s. The result was that customers were leaving the store in confusion and going elsewhere. Window displays were amateurish 
and ineffective.

On Reach’s recommendation lighting was improved and clear professionally produced signs were installed making finding the right frames easy. Clutter was removed from the windows and replaced by clear graphic displays featuring key offers and benefit messages. Reach also recommended using regular appointment reminders to advertise key benefits and special offers to existing customers. 

Reach fully understand the financial constraints faced by small to medium sized businesses. Opticare’s re-brand and store redesigns were achieved very economically by consulting with Reach about which changes were most urgently needed and which could be rolled out over time.

Reach will always work within budget but still provide effective marketing solutions aimed at directly improving their clients’ bottom line.

Contact Us

Reach Marketing Communications
Trinity Hall
Trinity Lane
Leicester
LE1 6WP
United Kingdom



tel: 0116 233 5565
fax: 0116 233 5595
e-mail: info@reachmarketing.co.uk


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