The residential sector has gone through a revolution in the last decade. The combination of escalating prices, the buy-to-let market and the move back to living in cities has turned us all into armchair property speculators. Potential purchasers are very knowledgeable and aware of value and investment potential. In broad terms it is no longer the sellers market that it was and this has become a challenge for marketing. We need to understand the emotions that drive the different demographic sectors for instance, the different motivations between first time buyers compared to those that want to downsize, even though they may be looking at the same property.
Homes are still the ultimate consumer product, the single largest purchase most people make and yet it is still driven largely by the heart rather than the head.
Property - Residential Clients
- Cannon Kirk Homes
- FHP City Living
- Lace Market Properties
- Whytehall Homes
- Wilson Bowden City Homes
